Founded inPremier Sports will screen first pick matches from the William Hill Scottish Cup for the next six years. Premier Sports will screen two exclusive first pick matches from the fifth round and sixth round, exclusive first pick semi-final and the Scottish Cup Final itself along with BBC Scotland. FromPremier Sports will also broadcast live coverage of up to 16 matches in the Betfred Cup making Premier Sports the home of knockout football in Scotland. In addition, Premier Sports expects to continue covering Scottish clubs in European qualification matches. Experienced broadcaster Darrell Currie will host the in-depth pre-match and post-match discussion with insight and analysis from Scottish football fan favourites Sutton, McCoist and Craigan.
Neil Doncaster has already got the backing of the clubs to the new deal that will see the following happening: 1. Premier Sports will exclusively broadcast between 12 and 16 Betfred Cup live matches and highlights per season. Taken together, these deals represent the largest ever injection of broadcast investment since the SPL was founded over 20 years ago.
Sky Sports has been at the heart of the football broadcasting revolution for many, many years and its determination to secure our rights and its commitment to ensuring excellence in its programming are extremely encouraging.
The game can only benefit from the strong investment and widespread exposure these deals have secured. This deal compliments our recently announced deal with the Scottish FA for their cup competition and completes a unique double for Premier Sports.
We are looking forward to working with the SPFL in the years ahead. We know there is a huge appetite for Scottish football amongst the audience and these deals will allow us to bring them more action than ever before from the top tiers of the game.
It means Gaelic-language sports programming remains open for all across Scotland. David is a well respected Celtic historian and author and is a valuable member of our team at The Celtic Star.
Highly recommended reading and the the various links are below. Jim Craig — Fightback!