All England Club officials achieved their goal of having the entire tournament televised live and by the same company in the U. Tuesday's deal ends a year run on NBC.
But that is about to end. We feel that sports rights are the most valuable commodity in media. The difference between broadcast and cable is inconsequential. Nearly every college football bowl game is on an ESPN network.
Chunks of the Major League Baseball and N. And the N. One of them, TBS, will carry the Final Four semifinals next year and the Final Four and championship game every other year from until And the new college football playoff will be on ESPN.
Only the Super Bowl and the World Series seem safe on broadcast television, but maybe for another decade or so. Cable networks have increasingly used their revenue from subscribers and advertisers to lavish cash on leagues, college conferences and other rights holders.
Broadcasters have reasoned that they sometimes cannot compete with cable networks, especially ESPN, for high-end sports rights, or that they do not need them as they once did, as CBS has concluded with the United States Open.
|Watch Games, Highlights & News||Bianca Andreescu defeated Serena Williams for the women's title on Saturday.|
|ESPN Serves First Ball to Last Ball Exclusively at the US Open||Bianca Andreescu live without cable You don't need cable to watch Serena go for her record-tying 24th Grand Slam singles title. Getty Images After a fortnight of tennis, it all comes down to this weekend.|
Its United States Open viewership tumbled to a year low of 2 million in from as many as 3. With money to spend, ESPN and other cable channels like TNT and TBS have for years been encroaching on the turf of broadcast networks, which have long carried games on weekends and occasionally in prime time.
It will combine what it had been paying with what CBS has been paying and absorb a sizable increase.
The U. Open at the center of American sports culture as never before. Open in