October 17 Rugby World Cup commercial guide: Every team, every sponsor, all the major TV deals As rugby union's quadrennial showpiece gets underway in Japan, SportsPro's commercial preview brings you all the need-to-know details for the tournament. World Rugby is certainly viewing it as an opportunity to showcase the game in new markets.
Share via Email Female players at this week's World Cup 9s tournament are set to receive the same payment as their male counterparts.
And, in another step forward for the international game, there will also be pay parity across all teams in the upcoming Oceania Cup Tests. However, it is a costly undertaking for the RLIF and a reason the game is investing in the World Cup Nines and Oceania Cup is to create new opportunities for the international body to add revenue.
The World Cup in England was the first time Jillaroos players had their expenses paid. Most still have to combine work or study with their playing and training commitments.
However, it was decided when planning begun for the World Cup Nines that all players - male and female - should receive the same participation payment. Prizemoney is less for the successful women's World Cup Nines teams as they do not have play semi-finals.
Kangaroos players spoke at the time about their willingness to take a pay cut so that their counterparts in Pacific nations - many of whom are fellow NRL players - could be paid a reasonable amount for their efforts.
Fiji and Tonga both qualified for the semi-finals, while Papua New Guinea and Samoa reached the quarter-final stage after some players from the Pacific nations ignored the lure of Australia or New Zealand to play for little more than family pride. The move towards a more equitable payment structure follows discussions between the RLIF, RLPA and NRL since last year to find a way to satisfy player welfare demands while ensuring the viability of international fixtures.
The need for Nines To grow the international game, the RLIF needs to generate revenue but the global body's main source of income is the World Cup every four years. The establishment of the World Cup 9s is intended to provide another vehicle for the RLIF to generate money to fund development of the game.
It has been proposed that the World Cup Nines will also be held every four years in between World Cups, with the next tournament to be played in This would be similar to what occurred at the World Cup, which was broadcast by Channel Seven, whereas Channel Nine had the free-to-air rights to NRL matches, State of Origin and Tests involving Australia outside of the tournament.