All 20 Premier League clubs will be in action on the 3rd, 4th, and 5th December, including the headline-grabbing Jose Mourinho return to Old Trafford for Manchester United versus Spurs, a fixture that has worked out nicely for the entrant to the market. And there is also the Liverpool versus Everton Merseyside Derby on the same day, a game which is sure to draw huge interest, not least because Everton manager Marco Silva's job is under so much threat.
The decision to bring the showpiece event to the country was motivated by a desire to grow the sport — both in Japan and beyond. Attracting interest in the host nation been essential to generating ticket sales, which have been encouraging. Indeed, 0. However, there is also a need to find new audiences among those who will never go to a rugby game.
We need to find out how we reach a non-traditional rugby audience and how we keep them interested. Ticket sales have been great, but the next challenge is TV and digital.
On paper, Rugby World Cup is on track to achieve the former target, as World Rugby claims the tournament will be available in million households in countries — surpassing the figure of million in However, with rugby not always at the top of the priority list for broadcasters outside the heartlands of the sport, World Rugby will offer a streaming service for territories without a deal.
Second, we need to make sure our platforms have adequate rights restrictions and geo-blocking in place to protect [rights holders].
The decision to go at it alone was motivated by a desire to take greater control of the broadcast and be able to try out new innovations that would create new types of content for all platforms.
One key difference is that more cameras will be used than ever before. Knockout matches will have 32 cameras, with the final and semi-finals having 34, with all other matches having between 23 and This increases the number of creative options open to directors.
The limited number of matches with this feature is again because of stadium suitability as the AR graphics require a cable camera. Coverage will also be available in multiple formats.
World Rugby is set to deliver four times the amount of content produced four years ago, with behind the scenes insights, infographics and daily social media packages hoping to captivate audiences in between matches.
As is now standard practice with major sporting events, an official app with video highlights, games and other content is available to download.
However, at the Cricket World Cup earlier this year, a single social platform - TikTok - achieved over a billion views. From an avid fan to a casual viewer, we need to educate, entertain and build on an interesting narrative across all content platforms — social, digital and especially broadcast.